Before AI decides what price you see or how your returns are handled, it has already made a quieter decision: whether you are worth pursuing at all. Some shoppers get courted. Others get filed under a category the industry actually… Continue reading

Returns feel like a consumer right. But AI is quietly deciding who gets a hassle-free refund and who gets flagged, delayed, or rejected — based on a score you never agreed to and can’t see. I investigated how it works. Continue reading

After investigating AI-powered dynamic pricing, I kept asking myself: is the product I see also different from the product you see? I ran the experiment. What I found about how AI ranks search results — and whose interests it actually… Continue reading

After investigating what AI knows about me personally, I couldn’t stop thinking about one uncomfortable question: is the price I see actually the price everyone else sees? So I decided to investigate AI-powered dynamic pricing in e-commerce. What I discovered… Continue reading

After writing about AI personalization and chatbots, I kept thinking about one uncomfortable question: what does AI actually know about ME? So I decided to find out. What I discovered in my digital shopping profile was both fascinating and unsettling.… Continue reading

Welcome back to The Neurals. After exploring AI personalization in my previous post, I kept getting questions about chatbots. Everyone wants to know: should they replace their human customer service team with AI? The answer isn’t what most people expect.… Continue reading